Consumer PR

Consumer PR

CCIPR has extensive experience in providing targeted public relations campaigns to a wide range of clients in the consumer sector. We deliver inventive stand-alone or integrated consumer campaigns to launch or breathe life back into brands. At CCIPR we know that to get people talking about your brand, you need clever, targeted campaigns that enhance your reputation. The key to our consumer activity is our ability to find insights about our clients’ business and then to create innovative programmes that add value to their business.

We understand in the evolving communications landscape that traditional media is only one channel through which we can reach our target market. The rise of peer influence and the importance of personalisation has meant that PR has had to evolve to facilitate credible connections with an increasingly empowered consumer.

We develop relationship-based brand programmes to influence these consumers. Successful PR plays a real role in communicating the personality of a brand and has a hugely positive impact on consumer brand performance.

Benefits of Consumer PR

Draws attention to the brand amongst target audience
Generates media coverage for the brand through news
Creates a personality for your service or brand that advertising can’t achieve
Firmly aligns your brand with consumers and creates lasting consumer loyalty

CCIPR delivers the following consumer PR services:

Consumer Research
Programme Planning and Development
Media Relations
New Product & Services launches
Integrated Communications Campaigns
Sponsorships
Event Management
Issue Management

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" Our experience encompasses all sectors of the consumer landscape – consumer technology, FMCG, alcohol, food and drink, luxury goods, retail, aviation, travel and tourism etc."
Smart Storage

Smart Storage

CCIPR have been working with Smart Storage for the past 10 years, and have had a very successful decade. Smart Storage have penetrated 1% of the Irish market which has led to their expansion into the UK and CCIPR have been the forefront of their PR through this work.

Disney Store

Disney

6 month period of activity involving pre and post event support, media relations, logistics and organisation. The store opening was to take place the same week as the Queen's visit to Ireland, the European Cup Final at the Aviva Stadium and the week before Obama's visit! Competition for media space and to get media and celebrities to the events was probably as challenging as it could possibly be, with traffic restrictions also in place around the city centre.

Consumer clients we have worked with include..
Smart Storage
Disney Store
Crocs
IBEC / IBBA Logo